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Basmati & Beyond: Unlocking India’s Hidden Regional Superfoods for Export

May 20, 2024

Introducing the Next Export Powerhouse: Millets and Regional Grains

While Indian Basmati rice reigns supreme in global export markets, a wave of traditional, nutritionally dense regional superfoods is poised to capture the attention of health-conscious consumers worldwide. Among these, millets (such as Ragi, Jowar, and Bajra) stand out as the next major export opportunity, offering superior gluten-free protein, fiber, and micronutrients compared to common grains. We are strategically partnering with farmer producer organizations (FPOs) in arid and semi-arid regions to source these drought-resistant, sustainable crops, ensuring consistent quality and a reliable supply chain. By carefully processing and packaging these grains—like introducing ready-to-use millet flours or puffed snacks—we are transforming ancient staples into modern, convenient export products. Tapping into this burgeoning trend allows importers to diversify their portfolios and meet the rapidly growing global demand for authentic, functional foods with a verifiable story of sustainability and health benefits.

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